Here is an assignment semester 1 2021, where i needed to comprise an ad concept for a fertiliser. I called it Soiltrient and went with the idea that this fertiliser sets you up for spring as the benefits last 16 weeks, over the duration of spring. To show the versatility of this concept i drafted it up onto a billboard with a similar but with a differing design as to be easier to understand from a distant. I then mocked it up as a sponsored Facebook post to show how the ad could be translated onto a social media platform (apologies for the blurry image, i couldn't fix the focus). The objective of the project was to create a campaign that would best advertise the fertiliser with a focus on its long term benefits. My approach was to present the one application as something that could encapsulate spring as while the fertiliser its benefitting your garden you are free to live your best life in summer. Which is exactly why i used a pellet shape and put 'spring' into the pellet.
